Somizi Mhlongo, a South African television star, recently became the subject of controversy after posting a picture of himself dressed in traditional Ndebele clothing. Social media users reacted negatively to the ensemble, which is a typically married Ndebele woman’s culturally significant attire. Internet users immediately criticised Mhlongo for insulting Ndebele customs and questioned why he would wear clothing meant for married ladies as an unmarried guy. Many argued that his choice of clothing was an ignorant misappropriation, citing the traditional items’ particular meanings and functions within the society.
The photo, which he uploaded on his social media account, received a lot of attention, with many individuals rushing the comment sections to voice their displeasure. “Somizi is overstepping cultural boundaries,” one user noted, while others emphasised the need of public personalities engaging with customs in a polite and responsible manner, particularly when sharing with a large audience. Criticism also contrasted Mhlongo’s conduct to those of other celebrities who misinterpreted or exploited cultural icons. Some argue that celebrities, given their power, have a greater responsibility to educate themselves on cultural sensitivity in order to prevent offending communities.
Mhlongo’s fans, on the other hand, supported him, claiming that he may not have fully understood the meaning of the outfit. They argued that his clothing may have been intended to honour rather than denigrate South African history. A supporter said: “It’s possible he wore it as a form of admiration and celebration, not mockery.” Nonetheless, many people called for an apology and increased cultural awareness going forward.
The incident brings to light the ongoing controversy around cultural appropriation vs respect as well as the obligations placed on public figures to accurately represent cultures. Whether on purpose or not, Mhlongo’s choice of clothing has sparked conversations about how important it is to comprehend and honour the traditions underlying traditional dress.